We are social media marketing experts at Orange Eclipse, and can help your business develop a campaign to reach its objectives. Watch the video below to learn how we can use social media marketing to help drive traffic, leads, and ultimately revenue for your business.
Our social media marketing process begins by examining your current situation, your objectives, and the customer persona’s you serve. We then work in collaboration with you to develop a campaign tailored to your customers’ needs and wants, as well as the various stages of their buying cycle. We then run a series of pilot campaigns on small marketing budgets to better understand campaign effectiveness and marketing funnel metrics. Once campaigns are reasonably optimized, we then begin to scale up the marketing budget to ensure maximum return on investment for your dollars spent.
We spend most of our social media marketing efforts by focusing on the three largest social networks, namely LinkedIn, Facebook, and Instagram. We find this approach maximizes return on investment for our clients as these three platforms typically have the best customer targeting and lowest traffic cost.
With over 300 million unique monthly users, LinkedIn is primarily a platform that companies can use as a powerful marketing channel to:
LinkedIn offers excellent targeting options for paid advertising allowing you to get your brand in front of your ideal audience. For example you can target by industry, job title, employer, education level and more.
With over 3 billion active monthly users combined, Facebook and Instagram are powerful marketing channels for businesses to:
Facebook and Instagram offer great targeting options for paid advertising allowing you to get in front of the right audience. For example you can target based on location, demographics, interests, behaviors, and more.